In the digital era, brand logos are not only seen in print but often on screens as well—this is why animated logos are becoming popular and commonplace.
While a typographic logo can be animated beautifully, it is usually no surprise how they would turn out in the end—they would have to spell out the brand name at the end of the loop.
However, graphic logos give designers a lot more space to get creative with how the animation would progress—Brazilian design and branding agency OPZ recently shared a collection of animated logos that take rather unexpected twists.
For instance, a logo that starts with a jellyfish icon soon morphs into a ‘O’ logo.
Check out all of then logos in this series here.